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The Minneapolis Star Tribune is reporting that a Christian group is calling for a boycott of Starbucks over their return to their old logo. The group, named “The Resistance” makes the complaint that the logo,

“has a naked woman on it with her legs spread like a prostitute,” Mark Dice, founder of the group, said in a news release. “Need I say more? It’s extremely poor taste, and the company might as well call themselves Slutbucks.”

Laughable, indeed. From the Star Tribune, here is a photo of the logo:

Starbuck Logo, as seen at

The Consumerist chimes in, wondering whether “mermaids had legs.” The Star Tribune’s article continues to detail the group.

The group, which claims more than 3,000 members nationwide and has found a place on the fringe advancing various conspiracy theories, is calling for a national boycott of the coffee-selling giant.

Finally, the Consumerist sums the issue up, humorously saying:

We seriously doubt this logo is obscene enough to deter anyone from their morning cup. From what we know of coffee drinkers, still photos from German scheissen porn wouldn’t separate them from their hot liquid crack.

One of my major beefs with society is its ability to foster “outrage” over anything. It makes it convenient to be offened. People need to lighten up and learn to get along. I don’t see anything objectionable with a mythical character used as a logo on a coffee cup.

Oh, and in the interest in full disclosure, I am one of those that needs his “hot liquid crack” in the morning. It can be partially blamed for my six posts at Office Rumors today.

UPDATE May 17 @ 1:55p: Per the comments, here is a picture of the previous Starbucks logo:

Other Starbucks Logo Example


Written by walonline

May 16, 2008 at 4:45 pm

4 Responses

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  1. LOGO?


    May 16, 2008 at 9:35 pm

  2. Hmmm. I really don’t care to align myself with Christians who have too much free time, but you have to admit: it’s a crotch shot (mermaids have one tail), the woman is topless, and Starbucks Frappucinos have way too much sugar in them.

    Marisa Young

    May 16, 2008 at 11:34 pm

  3. Thanks to gas prices, I haven’t been to Starbucks in quite some time. What was on the cup before?


    May 17, 2008 at 12:37 pm

  4. […] where the inspiration from it and its changes came from. It is very interesting, and in light of LOGOGATE, very […]

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